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L'Oréal.com taps Flowplayer

2 minutes read
L'Oréal.com taps Flowplayer


Flowplayer, the pioneering video technology provider has partnered with L'Oréal Groups Corporate Team to strengthen the company's corporate journey with video. The decision to use the Flowplayer Online Video Platform (OVP) comes in parallel to a complete website rebuild and the end result greatly enhances the user experience. With the help of Flowplayer, L'Oréal.com has adopted a video-first approach to delivering key messaging as this has been proven to increase viewership and brand engagement.

L'Oréal.com is now able to leverage the ultra-lightweight player, alongside the platform hosting, allowing high-quality HD content to be delivered efficiently to a global audience. Video-On-Demand (VOD) and Analytics will be used to deliver beautiful stories relating to social and environmental projects that speak to the company's core values and on-going mission while monitoring engagement in real-time. The new L'Oréal.com will also utilise the flagship live streaming technologies for virtual events and to update/inform stakeholders – this is where the company will benefit from in platform features; auto-recordings, live-clipping for snippets of key takeaways and most importantly Live Diagnostics for monitoring and ensuring streams goes off without any problems.

Our goal is to offer our stakeholders around the world the best experience and we can do that without having to compromise on quality and performance with Flowplayer. The platform handles all the complexities of video, this allows us to create immersive and more brilliant content for all of our brands on L'Oréal.com.

Thomas Alves Machado / Corporate Digital Director at L'Oréal

The world-renowned cosmetics group's corporate team is able to quickly adopt the technology with an easy integration simplified by accessible demos and user guides, laying the groundwork for L'Oréal.com to be able to seamlessly distribute great video material on web and mobile.

We are proud to support L'Oreal.com with our video platform. Both companies share a common ground in creating exceptional products with passion and purpose. It is great to see L'Oréal.com join our growing list of success cases.

Henrik Lovén / CEO at Flowplayer

About L'Oréal

L'Oréal logo

L'Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 36 diverse and complementary brands, the Group generated sales amounting to 29.87 billion euros in 2019 and employs 88,000 people worldwide. As the world's leading beauty company, L'Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail, and e-commerce.

Research and innovation, and a dedicated research team of 4,100 people, are at the core of L'Oréal's strategy, working to meet beauty aspirations all over the world. L'Oréal sets out ambitious sustainable development goals across the Group for 2030 and aims to empower its ecosystem for a more inclusive and sustainable society.

About Flowplayer

Flowplayer logo

Flowplayer AB provides video delivery technology with dedicated tools for increasing monetization and engagement while offering an exceptionally rich user experience. The platform features next-generation video hosting technology and the most sophisticated, easy to use live-streaming service. The pioneering Native Player is the most deployed player on the web having accumulated various accolades due to its size, customisation, and configuration options.