A great advertising solution is key to successfully monetizing your video content. To improve your revenue from video advertising, we are proud to announce an improved ad schedule as part of our new video platform.
The improved ad schedule offers you three key new features, all packaged in a nice, easy to work with format:
- Create more advertising inventory by inserting advertising along the video timeline
- Use more sources of advertising by flexibly adding multiple ad tags
- Increase ad fill rate by adjusting the timeout based on the provider
These three things will allow you to increase the number of ad opportunities you create from your video content and the possibilities to serve ads to those opportunities. Finally, it will ensure that the fill rate on those opportunities is optimized from the ad providers you have.
Let’s step through these improvements one by one to see how they will help you increase monetization.
Create more advertising inventory by inserting advertising along the video timeline
It has been a bit complex to set up advertising along the video timeline in many systems and hence most people mainly use pre-roll ads. By having an easy-to-use interface where you can reuse your configuration between different videos and create templates for certain type of videos you can create more ad inventory from your content. For example, you can rely on pre-rolls and post-rolls for your short form content, but for your long form content you can easily create midroll inventory. Mid-rolls can be inserted either at fixed locations if you have specific ad breaks that are defined or at percentages of content if no such breaks are defined.
Use more sources of advertising by flexibly adding multiple ad tags
We also realized that as the advertising landscape is becoming more and more complex with new partnerships and collaborations every single day we wanted to allow for more flexibility in working with multiple different ad providers for one specific ad schedule.
Increase ad fill rate by adjusting the timeout based on the provider
One of the things that are also very important is the ability to set the timeout based on where your ads are coming from. If you have your own ad server and fill the inventory, you can benefit from a relatively fast response as there is no need for a long timeout. But in those cases where you have a more complex ad setup and partner up with various backfill partners and exchanges you will need to set a longer timeout to allow for the possibility to fill the ad opportunities. Now we allow you to adjust the timeout per ad tag so you can improve the ad fill rate while optimizing the user experience and avoiding unnecessarily long timeouts.
We are confident that Ad Schedules will help you to better monetize your videos since we are making it easier than ever to create ad inventory from your video content. The possibility for Ad Schedules is included in all Professional and Enterprise accounts.
We look forward to your feedback and are already working on the next releases. Stay tuned.