Major news •
Thirdpresence acquires Flowplayer
We're fixing broken video monetization with machine learning
“By applying contextual data analysis driven directly from the video player, we want to create the right video engagement metrics that give a true and meaningful overview for content owners.
“The combined solution uses newly created metadata directly from the video to improve the viewing experience through better video recommendations and advertisements,” says Valtteri Pukander. “Importantly, our purpose-built algorithms also help advertisers to reduce ad waste,” continues Pukander.
Used by publishers such as HBO, Universal, Televisa, and Disney, Flowplayer’s powerful yet lightweight video platform allows publishers to seamlessly implement video technology into their own environments and generate video insights and revenue in line with their business models.
“We are excited to join together and continue our quest to build the best video experience for audiences. We will now accelerate our offering in video analytics and intelligence so that publishers will enjoy better opportunities to generate revenue from their content,” adds Emanuel Viklund, CTO and former CEO of Flowplayer. “One of many examples is how ads are optimally placed within video content automatically and safely,” concludes Viklund.
In 2018, Flowplayer was recognized as the fastest growing audio, video, and media technology by SimilarWeb, growing its user base by 276%. Flowplayer has offices in Stockholm, Helsinki, New York, and London.
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